Brand Concept

PARTEA, KEEP CELEBRATING!

The Chinese Tea culture has an enduring history, but it is often hard to find genuine good tea and even harder to find people that appreciate tea. Hence, PARTEA integrates Alpine with tropical fruits, introducing a sense of vitality into this traditional culture.

PARTEA is an emerging fruit tea brand No. 1 in Singapore. Apart from being a popular brand recommended by many local social media influencers and food websites, PARTEA has also made it to many local newspapers and magazines such as Lianhe Zaobao, The Straits Times, Channel 8, etc..

The unique combination of fresh fruit and tea radiates an abundance of positive energy. It adds a sense of freshness in this humid weather, winning millions of hears among consumers in Singapore.

Since the grand opening of our first branch in Suntec City, we continued with many more branches at excellent locations across the island with fast speed. Spreading our hear-warming essence to everyone with our tea and have gained much popularity since then.


Vision

To Be World Leading Brand In The Tea Industry


Mission

Spreading Vitality And Joy To The World Through The Platform Of Tea Culture.


Core Values

Integrity, Creative, Ace, Gratitude, Abundance.

We hope to start a new trend of tea-drinking lifestyle with this brand, at the same time building a philosophical influence of celebrating every single day.


Vision

To Be World Leading Brand In The Tea Industry


Mission

Spreading Vitality And Joy To The World Through The Platform Of Tea Culture.


Core Values

Integrity, Creative, Ace, Gratitude, Abundance.

We hope to start a new trend of tea-drinking lifestyle with this brand, at the same time building a philosophical influence of celebrating every single day.


Competitiveness

Product Strength
Drawing on the freshness of high-quality original tea leaf and the sweet scent of tropical fruits, PARTEA products are all innovative, healthy and delicious.

Natural Taste
PARTEA selects only high-quality raw materials, and strictly refrains from using unhealthy additives such as low-quality tea leaf, creamer favour and sugar syrup. This is to ensure that each drop of the tea is refreshing and the rich flavour of juice is authentic.

Innovation Design
PARTEA has its own dedicated product creation team and laboratories, and independently develops product structures. Each type of fruit tea is the best result of tons of raw materials and tens of thousands of experiments. With the help of international designers and they visually aesthetic packaging style, PARTEA makes tea-drinking a new lifestyle.

Technology
We use automated equipment standardised production procedure and sugar substitute technology to produce a warm cup of tea in the shortest possible time. Such way of production is most desirable for young people living a fast-paced lifestyle, but the same time pursuing high quality and healthy choice.


Strong Influences

We are honoured to have been supported by our local celebrities such as Haylee Woo, Guo Liang and Lee Teng. The phenomenon of many celebrities visiting our stores has attracted much attention to every events, store openings and new product releases.

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Singapore Celebrity Guo Liang

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Singapore Celebrity Hayley Woo

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Singapore Celebrity Lee Teng

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Singapore Celebrity Hayley Woo

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Singapore Celebrity Guo Liang

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Singapore Celebrity Lee Teng


CSR

Corporate Social Responsibilities

PARTEA seeks to explore meanings from the tea culture and the vast possibilities in life, living in the name of love.

Together with Singaporean Artist Fann Wong, we visit neighbourhoods and deliver tea to those elderlies living alone.

All revenue generated from all stores opening events were donated to Singapore Heart Foundation.